According to PetfoodIndustry.com, a major industry player is
losing market share because consumers are “increasingly choosing pet
foods that more closely resemble their own foods.” It seems more
and more pet owners are actively seeking out smaller pet food companies that
sell products with higher quality ingredients.
Science Diet’s Sales are Declining
Science Diet, which is made by Hill’s Pet
Nutrition, is losing market shares. Pet
owners are looking for more nutrition for their furry friends that are closer to
human food, with higher quality ingredients.
With this in mind, Hill’s
has introduced two new brands of pet food, Nature’s Best and reformulated their
Science Diet line by removing chicken by products. However, there continues to be a disconnect
with consumers who don’t view Science Diet products as “natural” pet food.
The pet food industry is undergoing shift
because of consumer demand for the same types of ingredients for their pets as
for themselves. Pet owners are looking
for more natural, human grade food.
Not only is a good diet important, but
other basic needs include:
·
Physical exercise
·
Minimal exposure to
toxins
·
Wellness exams
·
Dental care, bathing
and grooming
·
Preventive health
care
http://fitpetsandpeople.com